Mark Gurman of Bloomberg announced on March 26 earlier this year that Apple is ending OpenAI’s exclusive deal with Siri and is now introducing an “Extensions” system that allows any third-party AI chatbot, such as Gemini, Claude, Copilot, Grok, or Perplexity, to work directly with Siri. The formal announcement is expected to take place at Apple’s Worldwide Developers Conference on June 8, 2026.

This announcement will declare a considerable change in how Apple places itself within the AI industry, and understanding why requires understanding how Apple arrived here in the first place. Apple's initial deal with OpenAI was depicted as helping Siri handle complex questions that Apple’s own models could not yet handle, with ChatGPT becoming the sole external AI for the iOS